Data & Analytics
From data to decisions: making information work harder
A practical perspective on bringing data, people and business priorities into one decision system.
Read moreSuccess stories:
what worked
Small, specific fixes created large, measured results.
01 / 07
Bombay Shaving Co
Sales rate up +150%
A new store platform lifted Bombay Shaving Co’s sales rate by 150%.
- MeasuredSales rate
- The fixNew store platform
EXPLORE A TOPIC5 topic areas · initial taxonomy
Latest perspectives
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Artificial Intelligence
AI with purpose: moving from possibility to operating value
How organizations can frame AI around a meaningful business problem and a responsible path to scale.
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Automation
Automation that makes the whole journey simpler
A systems view of automation can reduce friction for customers and the teams who support them.
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SaaS & Software
Software people keep using: building around the task
What separates a SaaS product people rely on from one they tolerate, and how to design for it from the start.
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Cloud & Infrastructure
Cloud foundations that can grow with the business
Practical choices about architecture, cost and reliability, made before scale makes them expensive to change.
Read moreArtificial Intelligence
Responsible AI in everyday operations
How teams can bring AI into routine work with clear ownership, human review and measurable results.
Read moreData & Analytics
Trusted data before dashboards
Agreed definitions and clear ownership matter more than the next chart. Here is where to start.
Read moreSaaS & Software
Pricing as part of product design
Packaging and pricing shape what customers value and how the product grows. Treat them as design decisions.
Read moreAutomation
Automate the exceptions, not just the rules
Routine cases are the easy part. Designing for the exceptions is where automation earns trust.
Read moreCloud & Infrastructure
Observability: knowing what your systems are doing
You cannot improve systems you cannot see. Good monitoring turns incidents into learning.
Read moreData & Analytics
Metrics people actually use: measuring what matters to the decision
A good measure answers a question someone is already asking. Start there and keep the set small.
Read moreArtificial Intelligence
Choosing the first AI use case: start where the work is repeatable
The best first project is a clear, bounded task where better speed or consistency is easy to recognise.
Read moreAutomation
Automation with people in the loop: knowing when to hand over
Automation works best when it handles the routine and hands the unusual to a person with the right context.
Read moreSaaS & Software
Shipping small and learning fast: how software earns its place
Small, frequent releases keep a product close to what people need and make each change easier to judge.
Read moreCloud & Infrastructure
Cost-aware cloud design: building for growth without waste
Cloud costs follow design decisions. Making them visible early helps a platform grow in a predictable way.
Read moreArtificial Intelligence
Unanswered calls: the quiet leak in clinic bookings
When 32% of clinic calls go unanswered, the fix is often a better first response, not more staff.
Read moreArtificial Intelligence
From missed calls to booked jobs in home services
A plumber’s hands are busy when the phone rings. One example shows calls booked rising from 50% to 80% after an AI agent started answering.
Read moreSaaS & Software
The app behind the order: ordering and loyalty for restaurants
Around 33% of Starbucks US orders come through its app. The pattern is worth understanding even for a single café.
Read moreSaaS & Software
Why gyms and studios are booking through their own app
In one case, 62% of bookings came through a branded app. Here is why members prefer it.
Read moreAutomation
Reply to every review: a small habit for salons and spas
80% of people pick businesses that reply to every review. Booking and review replies work best together.
Read moreData & Analytics
Target Canada: a $5.4B lesson in launching before the systems are ready
The 2015 exit from Canada cost $5.4B. The lesson is about checking the systems behind the shelves before opening the doors.
Read moreCloud & Infrastructure
Southwest Airlines: when one system could not recover from disruption
The 2022 holiday breakdown cost $1.2B. Resilience means planning for the day everything goes wrong at once.
Read moreCloud & Infrastructure
Knight Capital: $440M in one morning of bad code
In 2012 a single software release cost $440M in one morning. Releases need the same care as the money they touch.
Read moreData & Analytics
Zillow Offers: when the pricing model was trusted too far
A $422M pricing-model loss in 2021 shows why models need independent challenge, especially when they spend real money.
Read moreSaaS & Software
Revlon: the orders it could not ship
In 2018 orders that could not ship cost Revlon $64M. A big system change needs a way back.
Read moreSaaS & Software
Hertz: paying for a website it threw away
In 2018 Hertz paid $32M for a site it discarded. Judging a digital build early is cheaper than judging it at the end.
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